Associate Creative Director Job at The Marketing Practice, United States

  • The Marketing Practice
  • United States

Job Description

Associate Creative Director

Salary range: $100,000 - $125,000

tmp helps B2B marketing leaders create coherence in a chaotic world. We're looking for obsessively curious people to join us.

You'll join 300 B2B experts across strategy, data, creative, media, client services, Sales activation, and shared services. Different skills brought together in integrated teams, centred around our clients: the world's most impactful tech companies.

So, if you're interested in what makes the world work, if you find solving complex problems fun, and you love making the answers as simple as possible, then we'd love to hear from you.

We're looking for an Associate Creative Director with a flair for conceptual work and a strong focus on design and visual storytelling. You understand the power of creative ideas, you can bring your own, build on the thinking of others, and articulate it all with your craft, turning ideas into exciting, memorable work.

You can get the best out of a creative brief, think beyond traditional B2B assets, and make the visuals and messaging sing together. You own projects end-to-end, shape the creative direction, build client relationships, and bring others with you - working with passion, flair, and intuition. You don't wait to be asked; you drive the work, expanding on the thinking and bringing it to life in ways that inspire your team and excite clients.

You'll be part of a team hungry to do great work in B2B. Ads, campaigns, brands, stories - you'll work across it all, solving problems creatively while ensuring every idea reaches its full potential in production. You know how a creative studio operates and can lead and inspire others, helping ideas flourish without micromanaging.

You believe B2B work should be just as powerful, imaginative, and award-worthy as B2C, and you're motivated by the chance to help shape the overall creative strategy. Confident, decisive, and strategic - you get things done through the work, bringing ideas to life in ways that make a real impact.

What you will do:

  • You will work day-to-day, side-by-side with a multidisciplinary team, including designers, art directors, writers, strategists and media specialists.
  • You'll hold client relationships through the lens of creativity, understanding, interpreting and helping them shape their ideas and goals into something the creative team can build.
  • You'll help guide and oversee the direction of projects in partnership with a Creative Director balancing when to challenge and when to deliver.
  • Lead creative projects from ideation to execution. Hold client relationships from a creative standpoint — presenting work, leading conversations, and offering creative input.
  • Be able to distil (sometimes very) complex information into simple benefits.
  • You'll lead by example with an eye for detail, showing the team and clients what great quality work looks like.
  • You'll make one half of an excellent visual-verbal pairing on conceptual work. Happy to pitch headlines and appreciative when writers suggest visual ideas.
  • You'll take a reasonably strategic approach. You're someone who looks at a client's challenges in the round, and you don't switch off at talk of 'funnels', 'personas', and 'go-to-market'.
  • Craft quality, bold, original concepts, and deliver them across a range of B2B communications from brand awareness campaigns to account-based marketing.
  • Own your ideas and advocate for them, with a willingness to flex as required

Generate ideas that:

  • Are surprising and differentiating while still being relevant for the target audience
  • Express the client proposition
  • Are easy to understand and simply expressed
  • Interact thoughtfully and playfully with copy

Lead creative work that:

  • Uses wit, intelligence and lateral thinking
  • Takes complex business offerings and translates them into feelings
  • Is distinctive, inviting and easy to understand
  • Is appropriate to the audience, the medium and conforms to brand requirements
  • Fits, evolves and artfully re-directs brands

Job Tags

Remote work, Flexible hours

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